What can we derive from the best content of the 2017 Valentine’s season?
We’re continually watching how brands are taking advantage of Facebook’s favored format, video.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.We’ve noted before that Instagram is growing in importance for brands.On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.