They also expect their personal information will be looked after.
However this trust is often abused as our special investigation into one of Britain’s biggest internet dating companies has found.
Ryan said: “You’d take Helga from Iceland and make her into Helen from Manchester and write a profile.
You’d use her features and invent a whole new person.” Each team member would be running as many as 15 different personalities: old and young, male and female.
Tom said: “On our first day we were taken into a room and given a pack explaining the role. Morally I didn’t think it was acceptable, but I’d just arrived in a new role and I’d worked my notice in my last job so it was get on with it or be unemployed.” Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals.But most of its 2.2m customers have never heard of the company.That is because it runs dating websites on behalf of other companies.They would use these fake profiles to send flirty messages to innocent users – as many as 400 messages an hour were sent by the team.Global Personals tried hard to keep the practice a secret.