Validating marketing research

I’m not talking about writing a “business plan.” (For startups, a business plan isn’t the best use of time and will change as soon as you start talking with prospective customers).

I also know too many entrepreneurs who merely guess. In that case, you need to guide your audience a bit.Which brings me to my third point: All the writing you do, the discussions (and debating) you have, are assumptions.Teams often take these discussions (and what is in their heads) as fact, when they are simply assumptions that need to be tested.Write down some basic assumptions that you can go out and test: At Startup Weekend, 54 hours go quickly.The same concept holds true for startups in the real-world. There isn’t time to agonize over details that, in the end, may not matter.

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